Whether it is the music industry, movies or journalism - anything connected with traditional media production is undergoing dramatic changes. Andrew Blau's take on Motion Media - i.e. media which captures anything that moves throws into relief hidden patterns which hold true for any of the media sectors above. Here is a selection of quotes, fromTelling Important Stories to Growing AudiencesIndependent Media a Definition:
Quite simply, video and film conceived and produced independent of the traditionally corporate sponsors for media and made for a wide range of purposes beyond purely commercial considerations. The work could be personal essays, documentaries, media or video art, feature style narratives, or a combination of these.
To avoid trying the subject too much to the physical properties of film or video, to acknowledge the new digital media that will be neither film or videotape, and to distinguish the media we're referring to from media primarily composed of still graphics, text or audio, we sometimes use the term "motion media" as a substitute.
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Evidence of growth and decline, opportunity and threat, is no contradiction but different parts of the same story. The field is reorganizing, and the flow of resources and attention is reorganizing with it.
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It may not be an economic opportunity immediately or directly, but am opportunity to make and move work in unprecedented ways with unprecedented flexibility.
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The resulting output will overrun the institutions and strategies created to organize and navigate an era of great scarcity of media equipment and products.
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The internet will be the home of coming generations of media makers and viewers. For them, the Internet is neither new nor special, just the thing that connects most of their media choices.
· · · When work can be made cheaply, cheap becomes the new normal.
· · · The majors aren't set up to make money on artists selling small number of albums, but that's not a reflection of the commercial viability of the artists. It's a reflection of the economics of running a huge record company. Small independent labels are breaking even and turning profits with sales figures that the majors would take as losses and an excuse to dump the artist, and a small but growing number of artists are taking advantage of the new economics to put out their own records.
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