Many of us have heard of corporate blogging and either dismissed it as yet another Internet hype or something pretty risky to do.
The first assumption is wrong the second correct.
It will not be a hype because the technology needed for a blog is free and unsophisticated.
It is risky however if your company does not practice transparency across the board. Or as one of the blog pundits said: if your company is bad, blogging is very bad for your company. If your company is good. Blogging is very good for your company.
Simply put: A blog expands the content and the "surface" which a search engine will be able register and feature about your company.
Debbie Weil provides us with valuable and down to earth pointers on corporate blogging.
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