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Friday, January 07, 2005

IKEA GOES TEX-MEX

Is there something as pre-emptive brand name adaptation? I remember hearing something about a car named Nova that did not sell in Mexico - because in Spanish it means "no go". This is definitely a no-go:

IKEA calls this FARTFULLFartfull is fubar
Must have been some bean counter who came up with that. Even though fart is on everybody's mind nowadays. D & G showed a commercial where the admired girlfriend agreed to wait for a fart break in the middle of being handed over some glitzy jewelry. They had had some refried beans together.

The pendulum swings back to grunge it seems.

Gisela Strauss
Giving no beans about it in Munich.
No wait I have an idea - how about seating for a Tex-Mex restaurant?

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