Karl, Hennes & Mauritz
Burda publishing house produces magazines replete with scandals and celebritiy pics. Sometimes it gets sued for slander or invasion of privacy. Winning, then loosing some law suits. At any rate the enterprise generates a lot of money.
But money is not everything. Unnoticed by us, Burda-Verlag is an awakened sleeper and expert in the area the Iconic Turn:
Because pictures have dramatically altered the way cultural values communicate themselves, we have regressed from a language to a picture-based society. Thus the "icon turned", and, hey folks, the Burda mag has been into this all along, what with the celeb piccies. And now it's time to get some credit. The mag wanting to position itself as the avantgarde of that regression. So it has sponsered the Iconic Turn Lectures at the Ludwig-Maximilians University of Munich.
Apparently the idea of getting housewives addicted to peeping into the lives of the Rich and Famous, has an Andy-Warhol-Marshal-MacLuhan-like hipness embedded in it, which these lectures will have to bring to the attention of students.
Well I don't know. I place my bets on the iconoclast Karl Lagerfeld, who has, with his Hennes & Mauritz campaign smashed the iconic idea, that hâute couture should be reserved for the moneyed elite.
In a commercial, launching a low budget Karl-Lagerfeld-Collection, Karl quips, when accused by two ageing and morosely campy queers of being cheap, What an ugly word. If you're cheap, nothing helps.
And as to that faddy expression before - the Iconic Turn has just recently completed its inevitbale 360° round.
We're text-based again. READ MY BLOGS.
OK, here's something with pics:
Karl Lagerfeld, slumming it, looking guilty and biting his nails.
Another fashion victim
Karl, derrìere ses lunettes noires:
Pic (of pic) taken in Munich